Architectural Visualisation Case Study
NEW HOUSE FARM
A farmyard-inspired community with timeless appeal
Residential property developMENT
The Client: Chevin Homes
Chevin Homes is an award-winning housebuilder established in 2002, specialising in bespoke residential developments throughout Derbyshire and the East Midlands. Their projects blend traditional craftsmanship with contemporary design principles, with a strong focus on placemaking, architectural quality, and high-specification living.
A new residential development
The Brief: Highlighting modern living in a traditional environment
HyRez was commissioned to produce a suite of marketing CGI visuals that would communicate both the architectural quality of the homes and the wider atmosphere of the development. The imagery was designed to support launch material, planning communication, and early buyer engagement before construction completion.
Chevin Homes required a visual package that would:
Showcase the development’s unique farmyard-inspired masterplan.
Present the architecture with warmth, realism, and strong lifestyle appeal.
Highlight landscaping, courtyard spaces, and material detailing.
Demonstrate how the development sits within the surrounding village context.
Create imagery suitable for launch events, brochures, and digital marketing.
The visuals needed to feel aspirational yet authentic, balancing modern living with the rural and heritage-inspired character of the scheme.
Property visualisation and marketing materials
The Process: Building a virtual buyer journey
The exterior imagery was designed to capture the unique character of New House Farm, blending contemporary architecture with traditional Derbyshire influences. Warm brickwork, slate roofs, landscaped boundaries, and mature planting were carefully visualised to create a welcoming and established community feel.
Using both bright daytime and atmospheric dusk lighting, the CGIs showcase the development's architecture, courtyard spaces, and relationship with the surrounding landscape. The result is a collection of visuals that communicate quality, comfort, and a strong sense of place.
Alongside the street-level imagery, we produced aerial views and a masterplan visualisation to clearly communicate the layout of the development. These visuals highlight the courtyard arrangement, circulation routes, landscaping, and how the scheme integrates into its wider surroundings.
CREATIVE AND TECHNICAL EXPERTISE
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Telling engaging stories
Carefully crafted visuals helped establish the character of New House Farm, highlighting the balance between contemporary design, traditional influences, and thoughtful placemaking.
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Prioritising the experience
From street-level perspectives to aerial overviews, every image was designed to help buyers quickly understand the development and envision life within the community.
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Unique technical details
From street-level perspectives to aerial overviews, every image was designed to help buyers quickly understand the development and envision life within the community.
Marketing images for a sensitive, impactful development
The Results: A complete suite of
marketing-ready visualisations
The completed CGI suite provided Chevin Homes with a cohesive collection of high-quality marketing visuals used across launch presentations, brochures, online campaigns, and planning communications. The imagery played a key role in helping prospective buyers and stakeholders visualise the finished development long before construction completion.
By combining atmospheric street-level visuals with broader aerial context, HyRez helped communicate New House Farm as a thoughtfully designed contemporary community with strong architectural identity and long-term appeal.
Coming soon
New House Farm continues to evolve, and our involvement with the project is set to expand further. At the end of this month, HyRez is scheduled to complete the CGI package for Phase 2, including a new collection of exterior visuals and a series of AI-assisted interior images designed to bring the next homes to life with even greater speed, flexibility, and creative storytelling.
Property visualisation team in Bath, UK
HyRez gets your homes on the market faster, makes promotion smoother, engages buyers more deeply, and gets more homes sold.