about us
Property CGI your way
Visual storytelling to create desire
You don’t need us to tell you about the fluctuating housing market- you’re already an expert in that.
You need us to be reliable, consistent, and effective so you can deal with the fluctuating housing market.
HyRez clients rely on us to quickly and accurately produce aspirational images of their homes. Speak directly to your ideal buyer with room after room of professionally staged interiors. Every cushion, every handle, every precisely placed lamp, tell a story. Let your buyers visualise themselves as owners who are tasteful, stylish, and impressive.
Before they know it, they will be dreaming of sipping coffee in that kitchen, eating olives on that balcony, and getting cosy in front of that fireplace.
And that’s how you sell houses.
Key Personnel
Meet the leads of our multi-talented in-house team, with over 50 combined years experience, industry expertise and award winning achievements.
Phil
Tromans
Managing Director
-
As Managing Director of HyRez, Phil leads the studio’s vision and operations, ensuring projects meet the highest standards of creativity, accuracy, and service.
With a background in architectural visualisation and extensive experience guiding teams, he combines technical expertise with a client-focused approach.
Working closely with both clients and the HyRez team, he delivers imagery that communicates design intent, supports planning and marketing, and brings projects to life - all with a commitment to innovation, quality, and lasting partnerships.
Liberty
Hamer
Lead interior designer
-
Liberty leads our interior design team with a focus on creating timeless, functional spaces that balance elegance and warmth. She works closely with clients to understand their vision, translating it into designs that are both practical and refined.
With strong attention to detail and clear communication, Liberty ensures each project runs smoothly from concept to completion. Her leadership and design expertise help us deliver interiors that consistently exceed expectations.
Al
Noble
Art Director
-
As Art Director at HyRez, Al shapes the creative direction of our visual output, ensuring every project achieves the highest standards of design and storytelling.
With a background in architectural photgraphy and a sharp eye for composition, light, and detail, he guides the team in producing imagery that is both visually striking and technically accurate.
Al’s leadership ensures consistency, quality, and innovation across all projects, helping clients present their designs with clarity and impact.
Tom
Gates
Production manager
-
Tom oversees project delivery at HyRez, managing schedules, resources, and workflows to ensure every project runs smoothly from briefing to final delivery.
With over 10 years experience in CGI and visualisation, and a clear, organised approach, he coordinates closely with clients and the team to keep projects on track and to the highest standard.
Tom’s focus on efficiency, quality, and communication ensures our clients receive a seamless experience and consistently reliable results.
Luxury residential property visualisation
Building lasting partnerships
Together with our passion for residential design, and our ambition for CGI to transform selling homes, is another key focus: relationships.
The HyRez team are incredibly motivated to achieve results for our clients.
This looks like responsive communication, and transparent methods of working, and reviewing every pixel until it’s just right. Ambitious property developers expect impactful visuals which engage buyers. That might be on social media, Rightmove, or on the interactive touch screen in your marketing suite. Either way, the visuals have to work.
Again and again, our clients return to us for multiple residential developments, knowing they can rely on our service, skills, and results.
Bespoke architectural visualisation
Getting property developers results
“It’s been an absolute pleasure working with HyRez. I could not list the number of times that I have received praise on our new CGIs; they are absolutely fantastic.”
Thomas Kebbell
Maketing & Sales Director, Kebbell Home
“The quality of HyRez CGI remains, in my opinion, one of the very best I have seen.”
Geoff Potton
CEO, Sigma Homes
Our Values
-
Expert
An established CGI studio, dedicated to residential developments since 2018. Visual storytelling across the property market, from heritage restoration to stylish new builds.
-
Realistic
An in- house team of industry professionals in interior design, architectural photography, CGI renderings, styling, and editing. Artistic images to inspire emotion and desire.
-
Creative
Our expert property knowledge, innovative design skills, and advanced technology result in hyper-realistic CGI architectural visualisations, making marketing your homes a breeze.
-
Bespoke
No client, home, or vision is the same, so every project is bespoke. Whatever your specifications, vision and timeframes, we endeavour to work with you in your way.
-
Impactful
Marketing and promotional images exist to sell. We craft images of homes buyers want by focusing on your prospective buyers, their persona, and the most current design trends.
House of Abigail
-
Abigail, one of our Co-Founders, launched 'The House of Abigail across a number of social media platforms in 2023. The intention was to grow a community online of the general public where we could both share our expertise on how to design schemes for their own homes, but also to serve as a test bed for our CGI work.
By means of the CGI stills and animations produced by our HyRez & ProRez teams, we've achieved 10,000+ views of our content a month, enabling us to gage and review the quality of our photorealism and ability to design for aspiration and public engagement.
This initiative enables us to remain confident in our commitment to deliver outstanding CGI visuals.
The House of Abigail has since re-launched as a stand-alone print design house, offering British heritage inspired designs across cloth, window dressings and wall coverings.
Trusted By
-
Hyrez (formerly known as The Table Creative) has a long history working with some of the country's largest and most prestigious housing developers. Our reputation for bespoke quality and personal service has also seen us trusted by many smaller developers. Whether just one or one hundred, you can trust us to realise it's potential.
We take enormous pride in our client list to date - see above for the obligatory name drops!
Interiors Feature
-
Award-winning interior design sets our CGI work apart from other Architectural Visualisation teams.
Crafting design concepts which promote and platform your development at their best is our USP. We take pride in our skill at being able to connect with the market and help you sell a lifestyle, not just square footage.
On trend, aspirational interior schemes which reference the developments' unique settings enable us to focus our image strategy to your intended buyer.
Photography
-
Within our full-time studio team are creatives with both RIBA training and previous careers in Architectural Photography.
This enables us to be sensitive to the form and composition of your development, optimising every angle, site line and streetscape within our renders.
Understanding the layouts and bringing real-world judgment to how best to capture the places and spaces of our development at large, Hyrez is uniquely resourced to produce outstanding images for your marketing content.
Interactive
-
We think the future of CGI is both interactive and immersive. That's why we're committed to discovering the most engaging and innovative ways of showcasing your sites to your prospective buyers.
Whether it's interactive tours, fitout configurators, or augmented reality apps; we're on the leading edge of the industry.
Award Winning
-
We are proud to have won awards and be nominated across the industry for our CGI and Interior Design work. We pride ourselves on our expertise and craftsmanship in architectural visualisation.
In-house Team
-
Unlike many UK-based CGI studios, we employ all of our production and creative team in-house. Our artists and end-to-end design team, from animators to designers, work as one in-house team from our studio in Bath.
UK based artists enable us to bring a real world sensitivity and judgment to our work and understanding of building conventions. Our imbedded interiors team understand the scope of CGI production, and work side-by-side with production artists to champion the best aesthetics of your space at every stage of production.
A stable in-house production team ensures consistent standards of work from one project to the next. Every project is led by Tom, our dedicated Hyrez production lead with a decade's experience in working with developers, home builders and architectural studios.
Part of THE REZ.GROUP
-
Hyrez is part of the TheRez Group - a family of companies who specialise in CGI, design and digital media.
Our Architectural Visualisation specialist works in partnership with Product Visualisation teams, interactive artists, interior designers and animation teams, all under one roof.
Collaboration and knowledge-sharing across the brands ensures we always have cutting-edge techniques and potential at hand for your architectural project, whilst retaining an expertise in the home building industry.
CGI built for property developers
Still, animated, and interactive CGI of your homes so potential buyers will fall in love - before the foundations are laid