Architectural Visualisation Case Study

SPRING HILL

A Landscaped, Luxury Housing Development

Residential property developer

The Client: The Berkley Group

They’re experts in building new homes across the South of England, as well as in London and Birmingham. The Berkley Group’s specific focus is regenerating brownfield sites to create nature-filled neighbourhoods for everyone to enjoy.

A new residential development

The Brief: a home for nature and people

The Berkley Group needed marketing material which accurately and beautifully highlighted the Spring Hill development. This comprised of:

External CGI for 12 different house types ranging from 3 to 5 bedroom dwellings, including apartments and detached properties
Photorealistic landscaping for both gardens and natural spaces around the neighbourhood
A mixture of paths, roads, and driveways with multiple textures, using Streetscape CGI
Interior design services, including staging, styling, lighting, and CGI interior photography
Two aerial masterplan CGIs showing all 100 homes in photorealistic detail

Property visualisation and marketing materials

The Process: how we digitally created Spring Hill

Once the brief was signed off, we got to work on accurately rendering the digital spaces and working with the developer on the interiors. Using target buyer data, we strategically created images to support them on their buying journey.

The technical team worked hard to ensure the site-wide biomorphic designs were showcased in stunning photorealism. The creative team developed KBB schemes which intentionally crafted the interior spaces.

We consistently liaised with and communicated with our client to ensure their satisfaction throughout.

CREATIVE AND TECHNICAL EXPERTISE

Telling engaging stories

Using natural palettes, rich fabrics, and complementary textures, we created a sense of accessible luxury.
Prioritising the buyer

We sought to enhance the universally appealing aspects of the site, such as its plentiful landscaped meadows.
Unique technical details

Our technical team used their exceptional visualisation techniques to create multiple lush planting schemes.

Marketing images for new homes and new NEIGHBOuRHOODS

The results: selling homes faster

Images and animations were used online, including social media and Rightmove
Two extensive print and PDF brochures were used for the highest-value properties