Architectural Visualisation Case Study

ABBEY BARN PARK

Visualising a Countryside Community
On the edge of the Chiltern Hills

Residential property development

The Client: The Berkley Group

We have worked with Berkeley Group across multiple projects, and Abbey Barn Park represents another opportunity to support their vision through high-fidelity imagery. Our team understands Berkeley’s expectations around realism, atmosphere, and lifestyle storytelling, allowing us to work fluidly and consistently within their brand and marketing strategy.

A new residential development

The Brief: Natural Beauty and Community Spirit

Berkeley’s brief required imagery that would:

Present the architecture in its best morning light, using warm, directional sunlight to emphasise form, materiality, and landscape
Incorporate people into the exterior visuals, adding scale, energy, and a sense of lived-in community
Showcase interior living spaces with a warm, welcoming tone, highlighting layout, comfort, and quality
Maintain lifestyle cues throughout, helping buyers imagine what it feels like to live at Abbey Barn Park.

Property visualisation and marketing materials

The Process: Crafting atmosphere through precision and innovation

HyRez was commissioned to produce a suite of exterior and interior CGI visuals to support Abbey Barn Park’s marketing campaign, with a focus on realism, warmth, and emotional connection.

Our process combined high-fidelity CGI production with AI-assisted post-production, allowing us to achieve exceptional levels of detail while retaining a natural, photographic finish. Architecture, materials, planting, and lighting were developed with precision in 3D, ensuring accuracy and consistency across the entire visual set.

For the exterior imagery, we carefully designed a morning-light scenario, using low-angle sunlight to create long shadows, soft highlights, and a sense of daily life beginning. Subtle human activity was integrated to add scale and reinforce the feeling of a lived-in, welcoming community.

Interior visuals were approached with the same attention to atmosphere and usability. Warm lighting, realistic material responses, and carefully styled layouts helped communicate both the quality of the spaces and how they function day to day.

AI-assisted post-production was used selectively to refine mood, enhance natural variation, and balance realism with storytelling. This hybrid approach allowed us to elevate each image while maintaining visual integrity and alignment with Berkeley Group’s brand expectations.

CREATIVE AND TECHNICAL EXPERTISE

Telling engaging stories

HyRez’s CGI work for Abbey Barn Park blends architectural clarity, lifestyle storytelling, and atmospheric lighting to present a complete picture of life in this new Buckinghamshire neighbourhood.
Prioritising the buyer

By introducing people to the exterior scenes, the buyer is places within the development, conveying an established sense of community and everyday family life.
Unique technical details

Our technical team used their exceptional visualisation techniques to create multiple lush planting schemes.

Marketing images for natural beauty and COMMUNITY spirit

The results: selling homes faster

Strengthened Abbey Barn Park’s marketing presence across sales suites, digital platforms, and promotional materials
Clearly communicated the dual appeal of the development, combining a rich outdoor lifestyle with well-designed interior comfort
Provided Berkeley Group with consistent, high-quality visuals aligned with their brand values
Helped prospective buyers form an emotional connection with the development early in the sales journey.