Architectural Visualisation Case Study
NORTHWICK PARk
A blend of convenience, recreation, and modern living
Residential property developMENT
The Client: Countryside Partnerships
Countryside Partnerships is a leading UK housebuilder and regeneration specialist, known for delivering large-scale, mixed-tenure developments that create long-term social and economic value.
Countryside focuses on placemaking-led schemes that combine high-quality homes, strong community infrastructure, and sustainable design. Their expertise spans urban regeneration, estate renewal, and new communities, with a clear emphasis on collaboration, affordability, and lasting legacy.
A new residential development
The Brief: Highlighting modern living in a traditional environment
HyRez was commissioned to produce a comprehensive suite of visual content to support the marketing, sales engagement, and digital discovery experience for Northwick Parkside. Our scope included:
Exterior CGI visualisations showcasing the architecture and public realm in context.
Interior CGI images highlighting key living spaces and lifestyle appeal.
Digisuite Interactive 3D Model is a virtual tour platform that allows customers to explore properties digitally in immersive detail.
This combination of deliverables gave prospective buyers both aspirational imagery and an interactive understanding of the homes before visiting in person.
Property visualisation and marketing materials
The Process: Building a virtual buyer journey
HyRez was commissioned to deliver a comprehensive visual experience for Northwick Parkside, designed to support marketing, sales engagement, and early-stage buyer confidence.
Our approach combined high-quality CGI visualisation with a fully interactive Digisuite 3D model, allowing buyers to both imagine and explore the development before visiting in person. Using architectural drawings, specifications, and material references, we created a detailed digital twin that accurately represents layout, scale, and spatial flow.
The interactive model enables customers to navigate the development intuitively, gaining a clear understanding of plot relationships, proportions, and outlook. This was complemented by carefully crafted exterior and interior CGI imagery, developed to communicate atmosphere, lifestyle, and architectural quality.
By integrating static imagery with an immersive 3D experience, we created a layered storytelling tool that supports both emotional connection and informed decision-making. This blended approach allows buyers to engage with the development in a way that feels accessible, confident, and considered—well before construction is complete.
CREATIVE AND TECHNICAL EXPERTISE
-
Telling engaging stories
Our visuals helped position Northwick Parkside as a well-connected, contemporary community, balancing lifestyle appeal with architectural clarity. Each image and interaction was designed to communicate not just what the homes look like, but how they feel to live in.
-
Prioritising the experience
Every asset was developed with the end user in mind. From aspirational CGI imagery to intuitive 3D navigation, the visual strategy supports Countryside Partnerships’ goal of helping buyers understand and connect with their future home before stepping through the door.
-
Innovative digital tools
A key feature of the project was the Digisuit interactive 3D model, which became a powerful tool for early engagement. By enabling remote exploration and clear spatial understanding, it helped prospective buyers feel confident, informed, and excited ahead of physical visits.
Marketing images for a sensitive, impactful development
The Results: A complete visual engagement package
By combining striking exterior views, warm and inviting interior imagery, and an immersive Digisuit 3D model, HyRez delivered a comprehensive visual toolkit for Northwick Parkside. These assets strengthened marketing communications, enhanced digital discovery, and supported sales conversations by giving buyers a clearer, more confident understanding of the homes at an early stage.
Property visualisation team in Bath, UK
HyRez gets your homes on the market faster, makes promotion smoother, engages buyers more deeply, and gets more homes sold.