Architectural Visualisation Case Study
BATH GASWORKS
A sustainable city centre neighbourhood
Residential property DEVELOPMENT
The Client: The Berkeley Group
The Berkeley Group is a leading UK residential developer with a strong presence across London, the South of England, and key regional cities. Renowned for regenerating complex brownfield sites, Berkeley delivers high-quality, sustainable neighbourhoods shaped by strong placemaking, architectural quality, and a long-term commitment to community and landscape.
A new residential development
The Brief: Desirable city living shaped by industrial heritage
Berkeley Group partnered with HyRez to deliver interior visualisations that:
Convey warmth and atmosphere, capturing the quality of spatial design through a welcoming, softly lit aesthetic inspired by aspirational interior brands.
Highlight key living spaces - open-plan living and dining areas, kitchen details, and well-appointed bathrooms, styled to reflect contemporary urban living.
Showcase materiality and lifestyle, using textured finishes, layered lighting ambience, and subtle lifestyle cues that support emotional engagement and aspirational storytelling.
Property visualisation and marketing materials
The Process: Designing and digitally crafting Bath Gasworks
Our team emphasised natural and ambient lighting to give each interior a warm, inviting glow, promoting a sense of comfort and home. This visual approach supports Berkeley’s design narrative of modern, liveable spaces set within a traditionally inspired urban context.
We showcased the open-plan living area as the social heart of the home, with carefully staged furniture, materials, and lighting that guide the eye through the space. Details such as soft textiles, curated décor, and nuanced shadows enhance realism and mood.
We worked closely with Berkeley throughout the process, incorporating ongoing feedback to ensure the final visuals accurately reflected their vision and design intent.
CREATIVE AND TECHNICAL EXPERTISE
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Telling engaging stories
Lighting, design, and small details come together to create the overall sense of luxury living Berkeley aimed for.
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Prioritising the buyer
The visuals needed to communicate a sense of refinement and aspiration, ensuring prospective buyers could immediately recognise the value and experience on offer.
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Unique technical details
Our team used their expertise in design and visualisation techniques to produce high-quality visuals with clarity, realism, and impact.
Marketing images for IMPACTFUL new homes
The results: a cohesive suite of marketing material
Enhanced marketing collateral for Berkeley Group’s Bath Gasworks campaign
Interior imagery that complements exterior CGIs and masterplan visuals, elevating the overall presentation of the project.
Visual content that reinforces Berkeley’s reputation for quality and placemaking excellence.
Strong alignment with the wider regeneration vision for Bath Western Riverside, helping audiences visualise future living in a new city quarter.
“Despite these being some of the most challenging interior schemes we’ve done, the Hyrez team made it possible.”
Kira Holecza
Marketing Manager, Berkeley Homes
Property visualisation team in Bath, UK
HyRez gets your homes on the market faster, makes promotion smoother, engages buyers more deeply, and gets more homes sold.